Photo Editing Israel’s Online Image
by Sharon Udasin
A simple search for “Israel” on Google Maps will give you more than just roadways and town names: photographed piles of Gazan rubble will pop out of the map, taking precedent over images of Israel’s popular landmarks and landscapes.
Google can’t control which images appear because the content is entirely user-generated — also called “open-source” — meaning that Web surfers can add or delete content as they please. And on many such open-source sites right now, including Wikipedia and Flickr, Israel’s image is far from favorable.
But David Saranga, the media consul for the Consulate General of Israel in New York, plans to fight back. After launching a pro-Israel campaign through Twitter.com during the Gaza war and by bringing Maxim magazine into Israel last year, he says he is recruiting the best in the business to revamp Israel’s online image.
In just a few weeks, he will bring six American new media experts to photograph Israel, with funds from the Consulate and Israel’s Ministry of Foreign Affairs. Rather than selecting people based on their photography expertise, Saranga said that he is choosing his team members based on their proficiency editing blogs and open-source media. Continue reading…Share