Tel Aviv Beach

In The Park

  

Surf and turf: Faux Tel Aviv beachfront will appear at Central Park bandshell.

by Sharon Udasin

In the throes of economic recession, New Yorkers might find it difficult to get to the beaches of Tel Aviv this summer — so Israel has decided to bring its sunny seaside to New York.

The Mediterranean beachfront will spring up in Central Park on June 19 in a celebration marking Tel Aviv-Jaffa’s centennial anniversary, one of 40 such events occurring in Israel and worldwide between April and December. Transplanted in the mid-park Naumburg Bandshell will be a 1,300-square-foot sandy beach, complete with a life-size panoramic Tel Aviv skyline, colorful parasols and complimentary lounge chairs — and unlike in Tel Aviv, sitting on these chairs will require no six-shekel ($1.50) fee. Beachgoers will be able to compete in shesh besh (backgammon), visit tattoo artists and play matkot — a popular sort of beach tennis — while enjoying live Israeli performances from reggae group Hatkvah Six, rock band FLOW and DJ Hadar Marks.

“Tel Aviv is very similar to New York, but one component that New York doesn’t have is the beach,” said David Saranga, the media consul for the Israel Consulate in New York. “We are bringing Tel Aviv to you.”

Still struggling to boost Israel’s image months after the Gaza war, the Consulate is striving to project Israel as a place of vivid culture, cosmopolitan people and travel opportunity. 

“The anniversary is a great opportunity for us to reflect this image,” Saranga said. “Tel Aviv is one of the strongest engines of Israel’s brand.”

The beach party will take place on Sunday, June 21, from 11 a.m. to 6 p.m. at the Naumburg Bandshell in Central Park. Enter at 69th Street and 5th Avenue or at 72nd Street and Central Park West. For more information, visit www.tlv100.co.il.