(blog post also written for Jewlicious.com).

For David Saranga, Twitter and Facebook remain the best weapons in an ongoing battle to maintain a positive image of Israel and make the Jewish State easily accessible and approachable to everyone.

Saranga, the former consul for Media and Public Affairs at the Consulate General of Israel in New York, brought this mission to full speed just over a year ago, when he held live Twitter debates on behalf of the Israeli government during the Gaza war, opened Israel’s YouTube channel and revamped Isrealli.org, the State of Israel’s official blog. His latest task, now serving as a faculty member of the Asper Institute at IDC-Herzliya’s Sammy Ofer School of Communications, is to launch this year’s 10th Annual Herzliya Conference on social networks for the first time and reach out to a broader, ideally younger audience.

“If we want to approach young people as well we have to bring it to the language that they use,” Saranga said.

In the past decade, the Herzliya Conference has become an increasingly vital stage for Israel’s leaders to gather and discuss government policies and national security issues.  This year’s conference begins tomorrow (Jan. 31) and ends on Feb. 3, hosting a wide range of leaders such as Prime Minister Benjamin Netanyahu, former Foreign Minister and MK Tzipi Livni, Deputy Foreign Minister and MK Daniel Ayalon and World Jewish Congress President Ronald S. Lauder. One of the newest speakers to confirm attendance is Dr. Salam Fayyad, prime minister of the Palestinian Authority, who will join Tuesday evening’s panel: “Prospects of Peace: The Israeli-Palestinian Track.”

In addition to streaming the various panels in real-time throughout the week, Saranga and his team will also be editing and uploading shorter, more user-friendly versions of each panel, which will remain available online after the fact. Conference enthusiasts can meanwhile receive play-by-play updates about the various speakers, panels and issues addressed via Twitter and Facebook.

“People can see the essence of the conference,” added Saranga, who said he’ll be working with a team of 10 people, predominantly students, to accomplish this mission. He has also been working closely with Dr. Noam Lemelstrich-Latar, director of the Asper Institute and dean of the Sammy Ofer School of Communications.

Saranga’s hope is that viewers and readers all over the world will repost and “ReTweet” conference updates to their friends, giving Israel a bigger voice all over the world, and a continued chance to make a positive impact.

“One of the goals of the project is to enlist organizations and private bodies in Israel and abroad, for whom Israel is both relevant and important,” Saranga said. “This is one of the first projects ever undertaken, whose purpose is to enhance the message emerging from the Herzliya Conference, by allowing organizers to tap into the potential of the social network.”

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For live updates, follow @HerzliyaConf and @DavidSaranga on Twitter, or become a fan of the Herzliya Conference on Facebook. To see the preliminary PDF version of the conference program, click here to download. Further details about the new media launch are available here.

Sharon Udasin is a staff writer at The Jewish Week. E-mail her at sharon@sharonudasin.com, or follow her on Twitter.

Well, I still love Israel — no surprise there. Apologies for the lack of blog post the entire time I was in my favorite country, especially since I was so fastidious about writing while I was in France. But Israel is my home — well, for now my second home, but hopefully my primary home one day — so I just felt like relaxing and totally unwinding during my six days there. Six days which definitely were not long enough. I got to spend time with so many wonderful people as always and definitely was not even able to see every person whom I had intended to spend time with. But Israel is Israel and it waits for me, so I will surely be back very very soon. Ben Gurion Airport staff must really be tired of me by now!

This time, I saw some things that I hadn’t expected to see — thanks to David Abitbol (@jewlicious), I was able to spend essentially an entire day touring Eastern Jerusalem, where the air smells like the most amazing spices in the world. We saw the Church of the Sepulchre and the many spots where Jesus did x, y and z, and we also walked around a lot in the Muslim quarter shuk — taking in the spices, as I said, and the knaffe. My stomach even behaved and I didn’t get sick at all after the knaffe, which is this indescribable amalgamation of sugar, cheese, honey and flour, served best in a dingy hole-in-the-wall Arab cafe that has flies swarming around the sweat-drenched tables. I also walked as close to the Dome of the Rock as possible for a non-Muslim during that hour of the day, and we chatted with the Islamic federation guy who was guarding that territory. He was surprisingly friendly and didn’t seem to mind that we were Jews, but I definitely would not dare try to cross that line. No games with these guys.

As the sunset, we all (our group now had grown to include some new friends, the Weil sisters, their uncle and Talya) made our way up to the roof of the Austrian Hospice, where you have the opportunity to see one of the most beautiful — albeit hidden — views of Jerusaelm. Such a nice and welcoming group of people, and such a nice way to spend an evening. After checking out the Green Tea Style brand soap in the Mamila Hotel bathrooms, we parted with the rest of the group and joined my amazing friend Cori Chascione (@coric) for some sushi and unforgettable conversation. Cori is 100 percent sure that I’m going to end up making aliyah, so we’ll see if I prove her right or wrong. Cori is doing some awesome work in Israel now, working as a leader for the Nativ group of American 18-ish-year-olds who are here to spend the year in Israel. In fact, we ran into a group of them on Ben Yehuda Street, where they shouted to Cori and waved their Burger King crowns at her. Now that’s love. Well, actually, that Ferrero-Rocher gelato we had at Aldo — despite the need for multiple LactAid pills, that’s love.

And then of course, there’s Liat Levy, who with her boyfriend Dotan were such generous hosts to me in Jerusalem. I’m so glad that we became such close friends, and I regret that we didn’t hang out more when she was actually living in New York. But hey, she, like Cori, is another firm believer in Sharon’s future as an Israeli citizen, so we’ll see if that happens. Liat has an amazing new apartment in Beit HaKerem, near the  science campus of Hebrew University, where she just started this past Sunday. In addition to just chilling out and watching Gossip Girl — yes, I do believe that Gossip Girl is reputable, intelligent television, seriously! — we just spent lot’s of time catching up and hanging out with her friends. Oh yeah, and there was one trip to the Jerusalem Malcha Mall (my first time there), where I have to say we looked totally out of place without floor-length skirts. On the way out though, we saw a couple of guys that were perhaps even more out of place — two 7-foot African Americans who must be basketball players in Israel (I’m saying this because of their basketball attire and mannerisms, not because I’m saying that all 7-foot African Americans in Israel are basketball players).

Another proponent of a Sharon-move to Israel is Liron Mark, who has become one of my best friends ever since we met on Taglit now nearly two and a half years ago. I’m really happy I got to spend some time with her and with the entire Mark family in Haifa as usual, even if it was for far too short of a time. In retrospect, I should’ve stayed in Israel longer a couple days longer. Next time, I certainly will. I miss the entire Mark family already — they are my Israeli family after all. In addition to having an amazing dinner with them, Liron and her mom took me to a lecture and screening of the Woody Allen/Larry David movie “Whatever Works” on Friday morning. Though I was seeing it for the second time, it was still funny, and even funnier was that the three of us were probably the only ones under 80 in the room.

I also had the chance to see my friend David Saranga (@davidsaranga) in his homeland, and he brought me with him to IDC Herzliya’s Sammy Ofer School of Communications, where he delivered a lecture to first-year students about using Web 2.0 in Israeli public diplomacy. I might pretty much know his stuff by heart, but this time, it was in Hebrew — so I needed to make friends with some of the students sitting next to me to understand completely. But I have to say, the students were really, really receptive to his lecture, and I think he should continue on the professorial track, even if it’s not full-time. That same day, I also made my way to Kfar Saba to visit Momo Lifshitz and Todd Edelman at Oranim (@oranim), to hear some more details on their latest ventures — many of which I hope to write about soon. My favorite part of their office — the humongous fish tank and killer catfish inside, as well as the mural collage behind Momo’s desk.

And I leave Tel Aviv for last because despite what Mr. Jewlicious says (he calls in “Hell Aviv” for some reason, grrr!!), Tel Aviv is my absolute favorite city in all of Israel, perhaps in all of the world. When I do move there (wow I said “when” and not “if”), that’s where I will live. One of my best choices in Tel Aviv this time was invading the Haaretz offices, where I got to hang out with both my J-School buddy Raphael Ahren (@cologneboy) and Cnaan Liphshiz (@hebrish), who together essentially man the paper’s entire English edition, Anglo File. It was great getting to see them and then getting to explore lot’s of old Yafo and Florentine — an amazing South Tel Aviv neighborhood with a really friendly trio of dogs who tend to roam the streets at night. I also fit in my beach day, of course, because Tel Aviv wouldn’t be Tel Aviv without its beautiful beaches. : ) Beautiful beaches complete with nice warm water, dead eel caracsses on the pebbly sand and awkward Arab teenagers staring down at you from the tayelet. Haha, that’s Israel for you.

The trip to the airport was not without its own hilarities, as the driver proceeded to sing me American oldie love songs in broken English. What a perfectly Israeli way to end my trip there, even though I really wish it didn’t have to end. Well, as I typed in my Facebook photo album, that just means I’ll have to be back very soon. Don’t worry, you know I’ll find a way.

Brotherly Love, From NYU To Israel

The ‘Aleph’ chapter: The new AEPi-ers at the Interdisciplinary Center of Herzliya.

by Sharon Udasin
Staff Writer

In what has become perhaps the most Americanized region in all of Israel, the sunny seaside city of Herzliya just landed a classic American import that it probably never expected: the Jewish state’s first-ever college fraternity.

The international executive board of Alpha Epsilon Pi initiated 15 young men from the Interdisciplinary Center of Herzliya into the “Aleph” chapter of AEPi, at a ceremony last week at the Sheraton Jerusalem Plaza Hotel. Among the initiates were six Israelis, six North Americans, one Australian, one Colombian and one South African. 

“AEPi was founded as a refuge for Jewish males who couldn’t get into other fraternities,” said one of the 15 founding fathers, 20-year-old American student Ron Bronstein, who hopes that his chapter will become an “international outpost” for the fraternity’s future growth all over the world.

After visiting universities throughout Israel, the board determined that IDC Herzliya was the ideal location, according to Steven Kaplan, expansion director of AEPi. Located just 10 minutes north of Tel Aviv, IDC is Israel’s first private university, and it boasts a popular school for English speakers in addition to its Israeli program. Replete with North Americans who crave a more cohesive campus experience, IDC was the perfect venue for fraternity life, Kaplan decided. Continue reading…

Alpha Epsilon Pi opens Israel’s first-ever college fraternity.

by Sharon Udasin
Staff Writer

In what has become perhaps the most Americanized region in all of Israel, the sunny seaside city of Herzliya just landed a classic American import that it probably never expected: the Jewish state’s first-ever college fraternity.

The international executive board of Alpha Epsilon Pi initiated 15 young men from the Interdisciplinary Center of Herzliya into the “Aleph” chapter of AEPi, at a ceremony last week at the Sheraton Jerusalem Plaza Hotel. Among the initiates were six Israelis, six North Americans, one Australian, one Colombian and one South African.

“AEPi was founded as a refuge for Jewish males who couldn’t get into other fraternities,” said one of the 15 founding fathers, 20-year-old American student Ron Bronstein, who hopes that his chapter will become an “international outpost” for the fraternity’s future growth all over the world.

After visiting universities throughout Israel, the board determined that IDC Herzliya was the ideal location, according to Steven Kaplan, expansion director of AEPi. Located just 10 minutes north of Tel Aviv, IDC is Israel’s first private university, and it boasts a popular school for English speakers in addition to its Israeli program. Replete with North Americans who crave a more cohesive campus experience, IDC was the perfect venue for fraternity life and could benefit from AEPi’s capacity to unify the school’s perpetually separate international and Israeli populations, Kaplan decided.

“IDC has been trying for such a long time to bridge the gap between the international school and the Israeli school,” agreed Chapter President Ofri Ben Porat, a 25-year-old native Israeli. Continue reading…